About Us

We’re more than just a clothing brand — we’re a story of hustle, roots, and resilience.

Born in Punjab raised by the values of hard work, family, and culture, we came to the United States chasing a dream. Like many immigrants, we started from scratch — new language, new streets, same fire inside. What we wore was always a reflection of who we were: proud of where we came from and determined to make our mark wherever we went.

This brand was built from that spirit.

We created this clothing line to blend our heritage with the streets we now call home. Every piece we drop represents the journey — the grind, the culture, and the connection between two worlds. We bring the boldness of Punjabi roots together with the raw energy of American streetwear, creating styles that speak to identity, struggle, and success.

This isn’t just fashion. This is for anyone who’s ever started from zero. For the ones who left home to build a new one. For the dreamers, the doers, the risk-takers, and the ones who never forget where they came from.

Welcome to the family.

"Never fold, never back down"- Sidhu Moosewala